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Event Article: 2008 ICAST Show - Las Vegas, NV

Big Bear Fishing Rods Takes a Swipe at the Bass Fishing Market with their New Rod Lineup

Date: 7/23/08
Location: Las Vegas, NV
Admission: Buyers & Press Only
Reviewer: Team TackleTour






Introduction: With the bass fishing rod market already experiencing overflow, the last thing we expected to see at ICAST this year was a brand new company looking to take a piece of the over saturated market, but that is exactly what president, Rob Wimberly is setting out to do with his brand new company, Big Bear Fishing Rods.


Introducing Big Bear Fishing Rods Pro series of bass rods.

Rob has been in the industry for a relatively short period of time but he's been busy building custom rods now, for a little over 3 years. At that time, he was working to develop some type of new grip system that was more comfortable than cork, yet more durable than EVA or Hypalon. Naturally, he gravitated towards rubber - a compound that can be soft, comfortable, and with the right formulation, very durable.

Each rod features stainless steel framed guides with Zirconium inserts by Batson


The trick of course, is in getting that right formulation down. It certainly took a while, but Rob was able to do just that and now, every one of his rods feature this proprietary grip material that he hopes, will help him carve his very own niche in the rod industry.


But of course, the story of these rods is in the unique grip built from a secret rubber formulation Rob Wimberly, president of Big Bear Rods helped discover.

But of course, it's not just about the grip. Rob and his crew build complete rods and when we say complete, we mean everything from rolling the blanks to assembling the rods themselves. How can such a small, new company accomplish such a feet and still keep their rods reasonably affordable? I guess if we knew that, we'd have met up with more than one new rod company at ICAST this year, wouldn't we have?

Every rod in his lineup features a no foregrip, split rear grip design.

Big Bear Fishing Rods currently has two line of rods in their lineup. The basic and the pro. Their basic series of rods, aptly named "Big Bear Fishing Rods" feature their own blank material, stainless steel framed guides with aluminum oxide inserts. The lineup consists of 10 casting and 6 spinning rods that range in price from $149 - $165.

Rob walks Cal through his lineup and the Big Bear Fishing Rods story.

The Big Bear Pro Fishing Rods feature higher modulus blanks and Batson's ALPS guides built on stainless steel frames with blue, zirconium ring inserts. The guides are flanged within the frames to mitigate against popouts. The Pro line also features 10 casting models and 6 spinning models and these range in price from $215 on up to $245.

Their baseline rod series features red graphics...

... and aluminum oxide guides.

Big Bear Fishing Rod's warranty covers defects in materials or workmanship for the full life of their fishing rods and is applicable to the original, full retail price customer only. The customer is responsible for all shipping charges to and from the factory. Each rod also comes with a full thirty day exchange program where an unsatisfied customer can send in their new condition Big Bear Rod in exchange for another should they not be satisfied with their original purchase.

Each rod's length and action is printed in bold letters on the exposed portion of the split rear grip.

Every rod is built from the ground up in Big Bear's factory in Athens, Georgia.

As a young company, distribution of their sticks is still picking up, but Big Bear Fishing Rods accepts online orders of their product factory direct. For more information about their sticks, to read about their story, or to browse their catalog, simply visit their website.

Rob Wimberly, President of Big Bear Fishing Rods.


Conclusion: Rob Wimbley recalls growing up fishing a nearby body of water. Throughout his youth, he explained, this very lake never let him down and he was always able to catch something whenever he went fishing. Couldn't we all use a home body of water like that? So fond are his memories, and so confident he was and still is in this body of water, that he's borrowed the name of this lake to use as the title of his company. Big Bear Lake never let Rob down in his youth, and he's hoping, that by naming his rod company after his lucky waters, that you'll never felt let down by his company or his product.










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