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Owner Showcases Some Sharp New Offerings


Date: 8/18/13
Location: Las Vegas, NV
Admission: Buyers & Press Only
Manufacturer: Owner
Reviewer: Wolbugger

Owner is known for making some of the sharpest hooks on the market. Some people may not realize that they also make various other products like rigs, terminal tackle, and even baits. With several new products to show off at ICAST, the Owner crew was eager to walk us through each item.


JigRig: The TwistLOCK JigRig is specially designed to fish soft plastics on the bottom. This unique hook features a TwistLOCK centering-pin spring for easy soft plastic rigging, and a very unique snagless sinker attached to a cross eye via a split ring. This allows the weight and hook to be free-floating from each other, making for improved casting and more action underwater. The hook itself features a 3X strong forged shank, black chrome finish, and super needle point. JigRigs come in packs of 2 from sizes 2/0 to 5/0, weights between 1/8 to 3/8 ounce, and are priced at a suggested retail of $8.00 per pack.


Owner is known for their ultra sharp hooks and this ICAST they introduce new all purpose soft bait options


All Purpose Soft Bait Hooks: These new soft bait hooks feature a Z-lock shoulder bend, black chrome finish, and super needle point. All hooks are extra wide gap, and come in packs of 4 or 5 from sizes 1 to  5/0. Suggested retail price for each pack is $4.50.


Fans of worming get new choices


All Purpose Worm Hooks: Made specifically for fishing plastic worms, the 90 degree shoulder bend makes worm rigging a snap. Other features of these hooks include a black chrome finish, and round-bend hooks with a super needle point. These come in packs of 4 or 5 from sizes 1/0 to 5/0 with a suggested retail price of $4.50.


Owner also introduces new jigheads


Double Toad Hook: These perfectly balanced hooks come in both weighted and unweighted versions and are made from 3 separate pieces of wire. Each hook features the TwistLOCK centering-pin spring for easy rigging of plastics, and also has a second eye built-in between the hooks for easy attachment of a small spinner blade. These super needle point, black-chrome hooks are perfect for soft toad style baits like the Zoom Horny Toad. Both models come in packs of 2 and are equipped with 5/0 hooks, with the weighted version tipping the scales at 1/8 ounce at a suggested retail of $9.00 per pack. The unweighted version will set you back $8.00 per pack.


The Ultraheads have TwistLOCK centering springs


Ultrahead Shaky Football Head: These football jig heads feature TwistLOCK centering-pin springs and contoured heads to promote a “rocking” action. Each hook is light wire, with a round bend, 45 degree cross eye, super needle point, and black chrome finish. They are available with both a natural lead head or a green pumpkin finish. Each color can be had in 5 sizes from 1/8 to 3/4 ounce with a 4/0 or 5/0 hook. There are 3 or 4 jig heads per pack (depending on size) for a suggested retail of $6.50 for natural, or $6.75 for pumpkin.


Time to get shaking


Ultrahead Brush Head- Round: This head design features a bit of extra lead molded in just ahead of the hook eye to keep weeds from fouling so easily. Other attributes of the jig head include a built-in weed guard, barbed bait holder, black chrome finish, and super needle point. There are 3 sizes available including 1/8, 3/16, and 1/4 ounce with hook sizes of 1/0 or 2/0. Each pack includes 3 jig heads and carries a suggested retail of $6.00.


A weedguard option keeps this jighead out of trouble


Mosquito Circle Hook: These circle hooks are perfect for rigging small plastics or live bait. The “hangnail” point is advertised as being self-setting, making hookups a snap. Ideal for light line applications, the hooks feature forged shanks, black chrome finishes, and super needle points. There are 6 sizes available from 6 to 2/0 with 6 to 10 hooks per pack depending on size. The suggested retail on these is right at $3.00 per pack.


These tiny hooks are designed for rigging tiny lures or livebait


Walleye Plus Chartreuse Snells: Walleye Plus snells are now offered with a chartreuse hook and a glow shank. These new rigs are offered with size 2, 4, or 6 hooks and with 8 feet or either 8 or 10lb test leader attached. Coming in packs of 6, they carry a suggested retail of $4.50 per pack.


Owner also has a complete lineup of glow beads


Pink Bead Pocket Pack: Soft glow beads are now sold in a pink color. They feature thru-hole designs for easy sliding on your line, and are phosphor-charged. Ranging up to 1/4 inch in diameter, size 5 comes in a pack of 22, size 4 comes in a pack of 24, and size 3 comes in a 28 count pack. Each pack regardless of size has a suggested retail price of $2.50.


The team at Owner show us their new terminal tackle offerings


Conclusion: Owner continues to stay ahead of the game with fresh new designs geared towards putting more fish in the boat. These days there are hooks for just about every application you can think of, which makes us anglers far more productive. If you seek some of the sharpest hooks around, the Owner name is still one that you can trust!










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