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Event Article: 2008 ICAST Show - Las Vegas, NV

Daiwa Celebrates 50 Years in the Industry by Upping the Ante in the Enthusiast Market (continued)

Brand new for the saltwater angler is the Sealine Black Bite N’ Run. Two full sized (4500 & 5500 sizes) saltwater spinning reels built with an all aluminum frame, four corrosion resistant CRBB bearings, DigigearTM, and a powerful multi-disc drag. The spool on these reels are built with Daiwa’s Long-Cast design so they can be used in the surf, but the reel also features a Bite N’ Run clutch making it all the more versatile for saltwater anglers.


Introducing the Sealine Black Bite N’ Run…


…featuring a long-cast spool for surfcasting


Daiwa branches into the accessory market this year with a newly designed lure retriever called the Lure Catcher. This device comes with a 45’ cord and storage reel and is built with two flanged arms maximizing your chances for the chain to catch the hooks on your snagged lure and assist you in pulling it out from whatever might be ensnaring your favorite bait. The Lure Catcher is expected to retail for $19.95.


Kei Asai, Daiwa’s Product Manager of Terminal Tackle, introduces the new Lure Catcher


Brian Yamane, Kaz Nambu, Kei Asai, Ted Akutsu of Daiwa’s Braintrust


Conclusion: The aftershocks of Daiwa’s 2006 introduction of their Steez and Zillion reels are evident throughout ICAST 2008 as new, light weight, low profile reels are introduced all over the show room floor with striking similarities to Daiwa’s already established product. Yet, even with all that, the Daiwa rod offerings remain somewhat unique in the Enthusiast marketplace and the trickle down has finally started this year with the introduction of the more affordable, yet highly stylized and feature laden Zillion and Fuego rods. No longer will we have to wait until mid-October for these new products to hit store shelves as Daiwa promises us, all these products and more will begin shipping before the end of summer. Even with that brief of a wait, you can bet Daiwa fans are already salivating for a taste of these exciting new products.












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