Article: 2007 ICAST Lure Coverage (Special)
ICAST 2007 Special (Lures) - Berkley baits with winning formulas
PowerBait and Gulp!
Saltwater Gulp! 5-inch Swimmin Shad:
The Powerbait swimbait shad already existed but now we have the
Saltwater Gulp! Swimmin Shad that'll be even more effective. The new Saltwater
Gulp! Shad features a high-vibration tail and a unique side to side kicking
motion that triggers reaction bites from all saltwater gamefish. And of course
it has Berkley's deadly Gulp! attractant that'll get fish to commit to the
Introducing the Gulp! Swimmin Shad
What's really nice about these new baits is that
these Swimmin Shad are sold in a tray designed to keep the entire body and tail
in perfect shape before you put them to use. Take it out of the package the
plastic swimbait will run true and generate effective actions. Three Swimmin
Shad come in each package and will retail for $6.99.
The Swimmin Shads are packed on a
tray before it is put into the package
The swimbaits will always be in
perfect form coming off the trays
PowerBait Atomic Tube and Atomic Teaser:
Pre-rigged micro-tubes aren't new and have been effective on trout and panfish
for years. But wait, make these with the addition of Berkley's PowerBait and
anglers have an even more deadly combination. Introducing the PowerBait Atomic Tube that's
pre-rigged with a lead-free jighead and has cut tentacles for added action.
Atomic Tube, a micro-tube with
PowerBait scent for trout and panfish fishing
Now, how about the micro-tube, PowerBait scent,
and a teaser. The Atomic Teaser is similar to the Atomic
Tube but with the addition of a tiny trout worm tail to give it even more action when
finessing for trout and panfish. A pack of 10 Atomic Tubes or a pack of 5 Atomic
Teasers can be had for $4.29.
The Atomic Teaser incorporates a
tiny trout worm
PowerBait Beetle Spin Mullet: The lure
designers at Berkley took one of the most successful freshwater baits, the
Beetle Spin, and reworked it for saltwater applications. Introducing the new
Berkley PowerBait Beetle Spin Mullet, a lure designed for shallow redfish and
bass but works equally well with deeper retrieves.
Introducing the PowerBait Beetle
The PowerBait Beetle Spin Mullet is built using a
heavy gauge wire and ultra-strong hook that are corrosion resistant. The lure
comes in 1/4 and 1/2 ounce with favorable patterns. Depending on size, a pack
contains one lure with 2 or 3 PowerBait trailers and retailing for $6.49.
Designed for saltwater redfish and
freshwater bass, it uses corrosion resistant hardware components
Conclusion: The king of baits extends their lead with an
extremely wide assortment of new lures. The science behind Berkley's Powerbait
and Gulp! scented lures combined with clever new designs keeps both anglers and
fish guessing. This year the Gulp! Alive! took home the big prize winning the Best of Show for Soft Lures at ICAST.
Were positive that this accomplishment was just the beginning, as the slew of
stirring new lures are sure to win over a great many fresh and saltwater anglers