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Lure Review

Creature Fever: D&M’s Flippin Craw, Power and Finesse? (continued)


Retrieving: Within the first two dunks in the water the lure sheds the salt that is on the surface but the scent is still present as it is soaked into the plastic. The Flippin Craw is a great choice for punching as the lure’s many appendages come to life the second the lure breaks through. I also found the bait exceptional for pitching and flipping and was able to draw strikes during the drop or when yo-yoing the bait up and down. As a jig trailer the smaller 3.5” size adds extra realism and I particularly liked the Moody Blue and Red Crawler patterns on the California Delta.


Om the side view you can see the thick center body which can accommodate even large flipping hooks


The extra soft body of the lure makes it easy to hook up and the bait collapses quickly allowing for instant hook penetration. The added benefit of such a soft plastic is that it is light and can be swam weightless and also is more resilient and can take more abuse before ripping apart. The Flippin Craw is so durable we were able to catch up to ten fish on each bait before the craw would be so beat up it needed to be swapped out.


The lure is so soft it collapses quickly for instant hooksets


Price & Applications: D&M products are typically reasonably priced, usually neither the cheapest nor the most expensive. The Flippin Craw price varies depending on the size and both the 3.5 and 4.5 inch baits retail for $6.69 a pack while the larger 5.5 inch size retails for $7.99 a pack. With three sizes to select from these baits can be used for everything from punching to being rigged as a jig trailer. When it comes to colors D&M has you covered with over 20 different patterns to choose from. There are even some custom patterns designed specifically for different bodies of water including the Okeechobee and Big Tex Laminates and Delta Special (my personal favorite).


Ratings: (We've re-calibrated our ratings standard for 2008 and have included a key at the bottom of the following matrix as a guide):

D&M Flippin Craw Ratings (?/10)

Construction/Quality Excellent quality. These baits are very detailed and even the thinnest appendages are clean. The laminate patterns are also very well done, showcasing custom hand pour skill 9
Performance These lures performed very well in a wide range of applications and water types. Power fish in stained to murky water and finesse fish in clear water 9
Price A good overall price these lures are reasonably priced for a hand pour design 7.5
Features A great lineup of features ranging from the soft plastic construction to the use of salt and scent making this lure easy and messy free to rig and fish 8
Design (Ergonomics) The soft plastic also makes this lure more durable and increases positive hooksets 8
Application Excellent range of capabilities, whether you want to power or finesse fish this ultra soft plastic craw imitator can get it done 9

Total Score

Ratings Key: 1 = terrible : 2 = poor : 3 = lacking : 4 = sub par : 5 = mediocre : 6 = fair : 7 = good : 8 = great : 9 = excellent : 10 = unbelievable!
For More Details of the updated rating system visit our explanation here


Pluses and Minuses:

                 Plus                                    Minus

+ Soft plastic design gives this bait a wide range of capabilities. Can be power or finesse fished effectively - Still a little hard to find but more and more e-tailers are now picking up the D&M line
+ Can be rigged with large flipping hooks  
+ Easy to get hook penetration on hooksets and lure collapses out of the way  
+ Comes pre-loaded with scent  
+ Reasonable price for a hand pour  


Whether you are power or finesse fishing the D&M Flippin Craw delivers


Conclusion: For those anglers that have turned to the D&M Flippin Craw and have considered it a West Coast Secret, my apologies, this is one secret that is just too good to keep. While not as well-known as many plastic manufacturers this custom bait provider continues to gain popularity and though they have grown in skus and scale the team at D&M continues to deliver the same attention to detail that we love to see from true custom bait manufacturers. The Flippin Craw is a great power fishing bait but has unique attributes that make it equally as effective for finesse fishing in clear water including the ability to be fished on a Texas, Carolina and split shot rig or simply swam near the surface. It may seem like an oxymoron but this craw is more than just a “Flippin” bait and delivers in both power and finesse applications alike.


Looking for the D&M Flippin Craw? Try Hi's Tackle Box










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