Nature Vision Acquires Castaic
Submitted: PR Newswire
BRAINERD, Minn., Jan. 23 -- Outdoor technologies
firm Nature Vision, Inc. (Nasdaq: NRVN) announced today purchase of Castaic
Softbaits. Throughout the fishing tackle industry, Castaic remains the
recognized inventor of the swimbait category, currently the hottest lures for
big bass in North America. Recognized by Field & Stream magazine as one of the
top 50 all-time fishing lures, Castaic Softbaits have twice graced the cover of
this prestigious publication.
The addition of Castaic provides Nature Vision
with a proven fishing
tackle product platform, which will immediately generate revenues during
the spring and summer periods, traditionally the firm's low season. "Since
our reverse merge in 2004, Nature Vision has been working to build a
balanced portfolio of hunting - fishing product lines," stated Jeff Zernov,
CEO of Nature Vision, Inc. "In these markets, three distinct periods define the
selling calendar. Spring and summer are traditional seasons for fishing tackle.
Fall is when hunting products sell, and winter is of course
dominant for ice fishing product sales. The Castaic acquisition now gives
us a fully balanced mix of products, completing our 3-tiered product
"In recent years we have looked at a number of
tackle companies, but
none of them offered the growth potential of Castaic," Zernov said. "We
didn't want a low end line of commodity items, rather we sought a strong
brand with innovative products that we could build upon. Castaic is the
perfect fit. Not only is Castaic a nationally recognized brand -- even
though they have never advertised -- their proprietary manufacturing
methods and numerous patents offer us a unique place in the market."
Castaic Softbaits founder Jason Scott will remain
active within the
organization, and has been hired as research and development director for Nature
Vision's tackle division. The move combines into a single company the collective
talents of Scott and Zernov, two of the fishing industry's sharpest innovators.
Nature Vision, Inc., a publicly held corporation
Brainerd, Minnesota, created Aqua-Vu, the first self-contained underwater
viewing system in 1997. Founded by president and CEO Jeff Zernov, Nature Vision,
Inc. continues to reinvent the outdoor experience.