Wedgetail puts another winning team together
11 2007 10:02pm
Press Release -
Wedgetail Ltd, a Stanley company, has put together
a winning combination of designers, manufacturers, and marketing experts to
bring out the most dynamic series of lures on the market today.
It all started when Ken
Chaumont of Wedgtail met with Jerry Rago and Dave Conway at the 2006 ICAST
tackle show. "I was extremely impressed with the fantastic lures Jerry was
designing. Jerry wanted to build some baits using our patented Wedgetail design
and wanted a licensing deal. We walked around the show and ran across several
companies that had knocked off the Wedgetail to build swimbaits. Jerry pointed
out that it was our tail getting all the attention. At that point Jerry and I
agreed it would be better to combine our efforts and work together," says
Chaumont. "Jerry admitted that he can only do so much by himself building baits
from his shop and was turning down orders."
Within weeks of the show,
Rago presented some of the designs he wanted to build to Ken and the two
companies joined forces. Rago and Chaumont needed a manufacturer that truly
understood swimbaits and how to build them in high volume without sacrificing
quality. Entered Jason Scott. Castiac brings solid experience to the mix. "It's
the most reputable name in the swimbait field," says Chaumont.
I saw the huge
potential using some of my designs and putting the Wedgetail on them. It's the
best tail on any lure I've ever fished. I'm not a high volume builder and in
order to keep up, I knew I needed help. Ken and I both agreed Castiac could
help us," said Rago.
At that point both Ken and
Jerry agreed to approach Jason Scott. Castiac has the reputation of building
quality lures and would be able to keep up with the demand. Jason agreed to
join the team and bring the name "Built By Castiac" to the table.
"I think this is a first.
Three lure companies putting their heads together to build the best bait
possible. Jerry is a world class designer and Ken is one of the best when it
comes to marketing. I remember Ken from Rat-L-Trap. He was a part of that
phenomenon. This is an exciting team and we are going to have a blast building
all sorts of new baits with Wedgetail." says Scott.
Castiac will still market
it's own brand of quality lures, but Jason, Jerry and Ken all agree to help each
other with promoting and building both companies in the rapidly growing market.
The new Rago Real Trout
will be marketed under an exclusive license and marketing agreement with
Wedgetail, LTD. Plans are in the works for the Rago Real Bream, Rago Real Bass,
and Rago Real Shads. All will incorporate the patented Wedgetail design.
Stanley will be heavily involved in the distribution of all lines.