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A Frog by Any Other Name Would Fight as Hard
It's a pretty well known fact that the favorite bait of BASS Elite Series angler Dean Rojas is the frog. Case in point? With no less than six (6) topwater frog baits to his name you can bet a good percentage of the time when asked, "Hey Dean, what did you catch them on?" that the answer will be "a frog!"

Is the New Kovert Series from Denali Really Lighter?
Back towards the end of 2014, we took a look at a new, aggressively styled stick from Denali Rods, the K863JW from the company's Kovert line. The stick performed ok, but where it really fell short was in weight and balance. Well, the company has revamped the entire line promising 25% weight savings and overall better performance.

 
 

	Simms Armors Up Anglers with New Technical Garment Options With ICAST winding down we typically try and use every minute that we can meeting with manufacturers. There is always more to cover than hours in the show, but what has become somewhat of a tradition for us, is to meet with the team at Simms to close out the event. This year we met with John Frazier who walked us through the complete range of Simms new product introductions, and there were many.
	Fast and Furious and Environmentally Friendly? KastKing Does it All KastKing, a division of Eposeidon, has been making waves since they won a Best of Show for their modern aluminum framed rod rack. The company offers a complete range of fishing products including new reels and rods for bass fishermen. This year they increased their number of high performance baitcaster offerings as well as introduced a very innovative and environmentally friendly BioSpool packaging.
	Flipping Out Over Missile's New Stick Bait and Jig After their initial explosion onto the bass fishing scene several years ago, Missile Baits has taken their time updating and extending their arsenal of bass catching weaponry. Rob Pearson was on hand at the Missile Baits booth to show us what the brand has in store for us in 2018.
	The Bait Everyone Will Soon Be Talking About Is there anything more retro in bass fishing than the hand crafted wooden bait? Ok, maybe the grape colored plastic worm, but a plastic worm doesn't speak to ingenuity and craftsmanship. PH Custom lures, distributed under the Optimum Baits umbrella, is based out of Indiana and they are the makers of good old fashioned wooden lures.
	Aqua-Vu goes Bigger with Their Most Advanced HD Camera to Date Underwater cameras have improved greatly over the last few years due to the advances in optical, processing, and display technology and leading the charge in fishing applications is Aqua-Vu. This ICAST the company introduced a new flagship product, the HD10i PRO is more than just a camera, it is complete HD underwater viewing system.
	Yozuri Pitches a Knuckle-Bait This ICAST we were on the lookout for an interesting lure in the wire-bait class, which is not always easy to find. Yo-Zuri stepped up to the plate and pitched anglers a new style wire bait called the Knuckle Bait.
	STORMR's New Aero Jacket and Bib Offer Anglers a Lighter Foul Weather Option Foul weather shouldn't put a damper on fishing, especially when some of the best bites always seem to manifest when mother nature is not cooperating. Stormr has built a solid reputation for quality, dependability, and design over the last few seasons. This ICAST the company expanded their offerings even further into the freshwater fishing market with lighter and more feature rich garments.
	Things Are Warming Up Over At Gill Marine! Leveraging their over 40 years of experience, Gill continues to up the ante on weather protecting garment for the angler year after year. This year, it's all about warmth with two, new insulation options and one versatile new rain jacket.
	Normark Shines Once Again with new Rapala and VMC Offerings Rapala, a Normark brand, sent the announcement out about their new product a few days before ICAST sort of stealing out thunder. But of course, that wasn't the only news they had to share. We caught up with Dan Quinn to discuss what else was new and exciting with the brand.
	The Optimum Umbrella - It's Bigger on the Inside In case you hadn't already discerned from some of our past year's coverage, the umbrella that is Optimum Bait Company not only covers their own product, but several other brands as well. They are the US distributors of Deps, ima, Kahura, Reins, among other brands.
	Sneaky not-so Sneaky Molix Rolling into the Molix booth, it was lights, cameras, action as Mike Iaconelli held court with our friends over at TackleWarehouse filming his takes on the baits bearing his name and signature. Rather than interrupt their mojo, we met up with Carl Jacumsen, professional bass fisherman to hear the story behind his new favorite bait from Molix.

Gamakatsu's Eclectic Introductions for 2018
Things were moving fast over at the Gamakatsu booth this year. So much so, we had a difficult time tracking down our traditional inside pros in Aaron Martens and Shin Fukae. Fortunately, Mike McClelland was available to speak with us about his new hook as well as a host of accessory products now flying under the Gamakatsu name.

Deps - The Not So Silent Anymore Killer

Already well established within Japan, and producer of one of the continuously most sought after swimbaits in the world in the Slide Swimmer, Deps has even more in store for the USDM thanks to Optimum bait company everything from a unique knife bait to an L.O.U.S. type square bill. Let's take a look.

Three New Baits from Big Bite Bait Company
Big Bite Baits has been relatively quiet in recent ICAST shows with one introduction here, another there, but this year, they had three new products and one size extension to show us.

Gear with Grit : Hodgman's New H5 Storm Suit
When it's in the high 90's with 90% humidity outside, like it was in Orlando during ICAST 2017, it's difficult to look at a storm suit let alone think about one. What does help is when we see a new introduction that's well thought out and attractive to wear. Hodgman did just that this year with their new H5 Storm Suit.